Outdoors Sports Displays: Why Stadiums are Ideal for Digital Signage0 pages

Outdoors Sports Displays: Why Stadiums are Ideal for Digital Signage
Outdoor digital signage provides an excellent way for communicating with substantial numbers of
people, and this is never more important than at sports stadiums. Managing a sports stadium presents
multiple challenges, especially when it comes to presenting visitors with information and digital signage
has a clear role to play in delivering effective communication across a sizeable estate.
The Sports Stadium Environment
A sports stadium has three clear environments where digital signage is required.
First, the fully outdoors environment where large and small signage is exposed to the elements. This
signage will be subject to temperature, rainfall and wind extremes.
Second, the internal environment in bars, restaurants, sponsored accommodation and management
space where the normal constraints of power supply and connectivity require consideration.
Third, the semi-external spacing that is exposed to temperature and humidity from the outside
environment without being completely exposed and this will include public-access routes into and out
of the stadium.
Armagard Enclosures used for Stadium Display Information| Armagard 2012
The Conventional Way
Conventional approaches to displaying information in sports stadiums involve the use of billboards of
varying sizes that allow static messages to be displayed on posters. When presented in this way the
display of information is relatively cheap to administer, but it also presents challenges. Its static nature
means that changes to content can only be accommodated by replacing the signage itself which can
be costly at best and will always be slow to implement.
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