The basis of intensive magazine distribution0 pages

CASE STUDY

‘The basis of
intensive magazine
distribution’
The challenge
Aldipress is a distributor providing
marketing support and services for
the distribution of 650 different
magazine titles, sold loose, for
publishers and retailers. Examples
of these are ‘Panorama’, ‘Voetbal
International’ and ‘Donald Duck’.
This means that around 5 million
magazines are processed each
week, with magazines being
delivered to 9,000 specialist
booksellers, supermarkets and
petrol filling stations each day. The
unsold magazines are taken back by
Aldipress.
The logistic challenge for Aldipress lay in the area of order picking. The widespread
mechanisation of this process was intended to increase processing capacity and
reduce the number of distribution employees. Standard packaging was required to
mechanise order picking, and this standardisation had an influence on the entire
logistic chain, made up of order picking, distribution and receipt of returns.
The result
The improvements in Aldipress’ logistic process resulted in:
A doubling of processing capacity
A reduction in labour by 33%
Less damage to magazines, leading to a slower return flow and reduced costs
A reduction in absenteeism by 27% through ergonomic handling
Commercial success for Aldipress through the method of distribution

OLD SITUATION
Feed belt
Each day a new layout is used for the feed belt. The magazines
are collected in accordance with the order sheet using the Pick
to Light method. This system, however, suffers from the